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The Critical Gap in Business Strategy Execution: Insights from Feb 2024

Reflecting on 2023, I made a startling discovery about business strategy!

I analysed* thousands of projects on during 2023. I found that of those that got as far as setting strategic goals and/or strategic initiatives:

  • Fewer than 25% got as far as setting KPIs.**
  • Fewer than 20% actually tracked those KPIs.

That means that more than 80% of those strategies never progress beyond being a theoretical assumption about what should work. Even if they're executed, there is no way of knowing if they're producing the intended outcomes or not. They're flying blind!🚫👀

I challenge these organisations to:

  1. Break your strategic goals down into SMART objectives.🎯

    SMART stands for Specific, Measurable, Achievable, Relevant and Time-bound.

  2. Establish clear Key Performance Indicators (KPIs) for tracking each of them.🔍

    Together, these objectives and KPIs are often called Objectives and Key Results (OKRs).

  3. Regularly track actual performance against them.

  4. Analyse your performance against expectations.📊

    It's important to set expectations in advance, otherwise you risk simply settling for whatever results you get.

  5. Make appropriate adjustments to your strategy if the results aren't what you'd anticipated.🔄

    There is no point in just carrying on with your strategy if it is not producing the intended results.

  6. Keep repeating as you watch your business flourish.🌱

Fortunately, provides you with all the tools you need to do this in one convenient place. It even uses AI to help break through any barriers you might encounter. You can learn more about how it does this at Goals, Objectives, KPIs, Targets, Initiatives and Actions and Creating a Strategy Scorecard.

If you need more help than that, please contact me.

But don't hesitate. The sooner you start the sooner you can start enjoying a more successful 2024!

Share your thoughts and questions in the comments below.👇


* NB: provides the ability to do this kind of analysis without ever looking at what your strategy actually is. Your strategy is always confidential to only you and those you choose to share it with.

** The actual figures are 23.9% set KPIs and 19.1% tracked them.

*** Some strategies built in may have built and tracked their KPIs on another platform. We estimate this number to be small as a virtue of is that it provides an integrated platform for strategy development and execution.

See also:

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