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Strategy: More Than Just an Annual Ritual - It's a Continuous Discipline

It's very important that your business complies with the law.

You need to enter into contracts with employees, suppliers, distributors, and customers. You need to make sure that those contracts are fit for purposes, and that both you and your counterparties comply with their terms.

One way to ensure your business remains legally compliant is to take your top leadership team on an Annual Legal Retreat. Over the course of 1-3 days, you can discuss all of the legal issues that might apply to your business, update yourselves on recent legal developments, and make all the decisions you need to make until next year's Legal Retreat.

And since your organisation's leaders are your top employees in disciplines like operations, marketing, human resources, and finance, they should have no problem covering the full gamut of the law in just a few days once a year.

I am, of course, joking! That would be absurd!

We don't expect to handle everything to do with the law - or with financial management, human resources, marketing, operations - in a short off-site once a year.

So why do so many organisations think that they can get away with doing that with strategy?

Is having - and successfully executing - a sound strategy less important than any of those other things?

You don't go on an annual marketing retreat, you hire a CMO or a marketing consultant. You don't go on an annual HR retreat, your hire a head of HR or an HR consultant. You don't go on an annual legal retreat, you hire a lawyer or engage a law firm. You don't... you get the picture.

Like all those other disciplines:

  1. strategy is a unique discipline requiring specialised skills and experience.
  2. effective strategy demands year-round attention, not just an annual review.
  3. modern strategy needs tools - which in today's world means software like - which are fit for purpose.
Your strategy is executed in everything you do - in every decision you make - every day. And it is impacted by and may need to be adjusted in the face of external market events which can arise at any time. This can't be handled on a 2-day offsite once a year.

Your options are:

  1. Hire someone: You can hire a Chief Strategy Officer (CSO) with the right skills and experience in doing business strategy and give them a seat at the top table, just as you're hire a Chief Financial Officer (CFO), Chief Marketing Officer (CMO), HR Officer (HRO), etc.

  2. Use external consultants: If you're a smaller organisation and can't afford permanent dedicated resource, or even if you just need some extra lifting power from time to time, you can hire experienced and expert strategy consultants (like Chris C Fox Consulting!) to help,

  3. Use purpose-built software: Both of the above approaches are significantly enhanced by using dedicated software, like, for strategy development and execution, just like you probably use dedicated accounting software, marketing tools and an HR Management System (HRMS). This will ensure that your strategy is both soundly formulated and executed with discipline.

Share your thoughts in the comments below: Does your organisation take strategy seriously enough? Or does it pay lip-service to strategy once a year and then hope for the best? Let's discuss how we can shift the narrative from strategy as an annual event to a continuous discipline.

If you need help with you business strategy or any related issues, contact me for a no-obligation consultation.

P.S. Remember, strategy is not just an annual checkbox. It's the guiding force that drives your business forward every single day. 🚀

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