I was there today with my parents and my three year old daughter. Imagine her delight when she spoke to the scientist behind the glass window and he answered her in an engaging and enthusiastic manner. Most of what he said would have been lost on her young mind (but not to the rest of the party), but I am sure that this real life and personal exhibit will have made a greater impression on her than all of the other interactive exhibits put together.
As businesses struggle to adapt to an environment where customers are increasingly disinclined to be treated as faceless members of categorised target markets, they could do worse than to study the way in which the Natural History Museum has turned itself inside out and exposed its inner workings to the public.
Oh, and thanks to all involved for a thoroughly informative and enjoyable day out.