Wednesday, 8 August 2018

6 steps for using scenarios in strategic planning (info graphic)

I have been doing a lot of work with scenarios lately, and so I compiled an info graphic outlining the key steps to using them for strategic planning.

The 6 steps are:
  1. Scenarios are plausible stories about how the future might unfold.
  2. Use a PESTEL analysis to identify uncertainties in your future.
  3. Build an Impact/Uncertainty matrix to identify scenario drivers.
  4. Create a 2X2 matrix of the highest impact/highest uncertainty drivers.
  5. Forecast your business plan within each scenario to identify problems and opportunities.
  6. Evaluate your strategic options against each scenario for robustness.
I hope you enjoy the info graphic below. Please let me know what you think in the comments below the post.