Tuesday, 29 July 2014

What is your ecommerce business worth?

Ecommerce business models remain a fascination of mine - see my previous post and paper on eCommerce Business Models. They represent both a very visible forefront of innovation, as well as a rich graveyard of hubris triumphing over good strategy. And that is why I am featuring an infographic from Digital Exits today. Although the sale prices of businesses are not always a guarantee of how good their strategies are, on average, they do give a fairly good indication of how good the market thinks they are.

In my opinion, the relatively low average price/earnings multiples suggest that whilst value can be created relatively quickly in ecommerce, the markets recognise that it can be very hard to hold on to.

Paul Garcia provides the following introductory text to the infographic which appears below:
Have you ever thought about how much your ecommerce business is worth? If you have, you aren't the only one. Everyone will eventually think about whether they should just sell the business for a massive payday or continue to grow it. When thinking about these things, it is important to get an accurate figure to ensure you can make the right decisions.

You can easily get the most accurate figure by simply using professionals, such as Digital Exits, to get a free valuation. They are also the people who created this helpful infographic. If you aren't ready to get a professional valuation, the using this tool will help to give you a better idea of where your business stands.

In this infographic, you will be seeing 150 different ecommerce businesses that were sold from 2010 to 2013. By using these statistics, you can easily measure your business and see exactly where it stands to figure out how much it is potentially worth. The statistics came from bizbuysell.com and the businesses were all U.S. based... although not all of the buyers were within the U.S. Of course, each sale is different, so you may be able to get less or even more than what this infographic says, but it is a great way to easily get an approximate value.