- The never-launched pilot that impressed the board but never made it into production.
- The vibe-coded AI app that got a standing ovation at hack day… then disappeared.
- The enterprise subscription quietly draining budget while no one logs in.
We’re living through an epidemic of shiny new thing syndrome — especially with AI.
A new tool drops, a demo video blows up, your competitor announces a pilot, and suddenly the race is on. You rush to keep up. You assign a team. Maybe even buy a license. 🚀
And then… nothing.
The initiative fades. The next “next big thing” steals the spotlight. And the last one? It’s left to rot in digital limbo.
The cost?
Not just the money — though that adds up. It’s the opportunity cost of never seeing things through. Of spreading effort too thin to make real progress.
💡 Strategy is the antidote.
If you:
✅ Take the time to decide what really matters
✅ Commit to learn, adapt, and iterate (even when the hype fades)
✅ Align new initiatives with long-term goals
…you’ll build systems and solutions that actually deliver value — not just headlines.
So, next time the shiny new thing comes knocking, ask yourself:
🔍 Does this support our strategy?
🧭 Are we solving a real problem or chasing novelty?
⚙️ Do we have the capacity to make this stick?
If not — pause. Plan. Prioritise.
Because success doesn’t come from chasing every trend. It comes from sticking with what matters.
💬 What’s the last AI (or other tech) initiative you saw quietly fade away?
Drop it in the comments — let’s share and learn.
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