There exists a hierarchy between data and strategy. A breakdown between any two layers results in an organisational blindspot.
SIKID (Strategy / Insight / Knowledge / Information / Data) – leave out any of them and you are left with ASE (“A stupid Expense”)[1] This results in 4 Organisational Blindspots:
From which, if any, of these does your organisation suffer, and what can you do about it?[1] Adapted from: http://www.wilsonweb.com/wct1/980515wunderman.htm
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