Monday, 13 July 2015

Strategy Markup Language ("StratML")

I've recently been learning about Strategy Markup Language ("StratML"), which is an XML-based standard for communicating the type of content typically found in strategic plans and performance reports in machine-readable format.

You can learn more about StratML at:
The original intention was for public bodies (government departments, parastatals, charities, etc.) to use StratML to share their strategic intentions and performance with each other, their stakeholders, and ultimately the general public. However, it could also be used (in a more secure manner) for:
  • divisions within large groups and multi-nationals to communicate their strategic intent and performance to their divisional or global headquarters,
  • startups to communicate their strategic intent and performance to funders and venture capitalists. is now able to output elements of strategies developed in this free online tool in StratML format. (Simply click "Generate StratML" on the Reports Tab.) By default, StratNavApp is only available to registered users of the specific projects to which it relates, but there is also an option to make StratML for specific projects available to the general public (if confidentiality is not a concern). To see such an example of StratML in action, here is a description of StratNavApp and its goals in StratML format.