Friday, 18 April 2014

The declining interest in "strategy"

I did a quick Google Insights check on the word "Strategy" and noted how its relative popularity as a search term has declined since 2004.   You can see the chart below:



I then did the same for the term "business strategy" and found a similar trend:


Has business strategy as an pursuit really declined by 50% in the last 10 years? This seems to be a worrying trend. I'd be interested in hearing your thoughts on what it might mean.