Thursday, 3 November 2011

Finding a voice for your right brain processes

The modern corporate environment is dominated by left brain thinking: rational thought, measurement, statistics, control, definition, specifics and limits. But strategic thinking requires an equal role for the right side of the brain: intuition, ambiguity, uncertainty, unknowns and unknowables, big picture thinking and scanning.

The challenge for the strategic thinker is not only to develop his or her own right brain processes, but also to find a way to voice the results in an environment that is not tuned to hearing those sorts of messages.

This fascinating video sheds some light on the differences between the left and right brains, and their respective roles in society.