Everything you need to know about Business Strategy Development and Execution

Copywriting

A useful little article on how to get from features to benefits when copywriting:

Forget the "What" - Focus on the "How"

Posted by Chris

Core Content

Disclaimer: The opinions expressed here are my own and do not necessarily represent those of current or past clients or employers.

The 5 Levels of Strategic Orientation

Most people would agree that Strategic Orientation is a positive factor for organisations. But what does that mean? How do you determine...
14 essential tools for strategy analysis [Updated 2023]

Strategic Analysis is a core step in the Strategic Learning Cycle . Every strategist should have a toolbox of analytical models at his or ...
Porter's Generic Strategies and how to use them

As far back as 1980, Michael Porter wrote that all firms must choose to compete on the basis of either cost leadership , differentiation ...
14 tips for running a strategy day that works

Image by rawpixel from Pixabay The Strategy Day has a bad reputation. But done well, it can make a valuable contribution to a broader p...
The ethos, pathos, logos and kairos of business strategy

Aristotle (from Wikipedia ) Ethos, pathos, logos and kairos are modes of persuasion which originate in ancient Greek philosophy. Understandi...
How to design a Target Operating Model (TOM)

Once you've articulated your strategy, one of the next things to do is to design the organisation to deliver it. This is usually express...
The Backing Up Song: The birth of an Internet meme

We had some friends around for lunch on the weekend, and as it was raining, we spent part of the afternoon watching YouTube. "Have you ...

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